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From the rich landscapes of the country of Georgia to the bustling tech hub of Seattle, the journey of Upnotch CEO, Tatia Zuloaga, mirrors that of our users - it's a tale of tenacity, ambition, and the transformative power of mentorship.


In 2020, Tatia found herself standing before an all-too-common obstacle: the daunting task of scaling a business. With few guideposts to navigate unfamiliar territory, she realized how essential a mentor's guidance could be.


She didn't have a network to turn to but, fuelled by her trailblazer’s spirit, she decided to pay for a mentor's expertise. It helped her scale successfully but the victory was bittersweet; she became acutely aware that mentorship is a luxury that most people can't afford.


Tatia Zuloaga,

CEO & Co-Founder, Upnotch

Upnotch Co-Founder, Tara Young

Tara Young,

Co-Founder, Upnotch


Awakened to this stark inequality, Tatia joined forces with Co-Founder, Tara Young, and an intrepid team of dreamers who shared her passion for mentorship for all. Their shared conviction fueled the creation and growth of Upnotch.

Today, Upnotch is more than a thriving platform. It's a testament to the power of shared knowledge and mentorship without boundaries. A once ambitious vision is now a reality, providing mentorship access to those who need it, regardless of their background or financial means.

Through this platform, we work tirelessly every day, helping individuals grow, one success story at a time. Our ultimate goal is to make mentorship universally accessible - and we're just getting started.

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