Meet Faz, Design Mentor on Upnotch
- Feb 27
- 1 min read

Faz Besharatian, Upnotch Member, is the Founder of North X Normal.
A design leader, human-centered strategist, and creative mentor, Faz brings over two decades of experience helping organizations navigate change and harness creativity to achieve meaningful impact. His career spans roles at Kaiser Permanente, Fannie Mae, Fjord (Accenture), AOL, and AARP - where he’s led large-scale redesigns, built design capabilities from the ground up, and inspired teams to deliver customer-focused innovation. Based in Washington, DC, he’s known for his approachable leadership style, strategic vision, and deep commitment to teaching and mentoring the next generation of designers.
Faz would be an exceptional mentor for design leaders or professionals looking to strengthen their creative strategy, human-centered design, or leadership skills.
To connect with Faz, check out his profile https://shortlink.upnotch.com/fazbesharatian-1BthxxeN8ZhbD7mSOXEf. All mentorships on Upnotch are free.🧡
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