Troy DeFrank


Troy DeFrank, Upnotch Mentor, is a Cross-border Connector with over 15 years of professional experience in data-centric B2B matchmaking and cross-border partnerships.


In his current role as VP/Founder/Partner of International Programs at Moonbeam Exchange, he’s helping to connect foreign economic development agencies, corporations, and startups to the Pacific Northwest US/Canada. Troy also serves as an advisor, consultant and partner to Trade & Invest British Columbia, Up&Co and Crosscadia.


Originally from the east coast, he’s been living in Seattle for 20 years and has set up a consulting firm that helps international companies find partners with companies in the US. Specifically, he helps startups and SMEs strategize on how best to enter, expand and leverage the Pacific Northwest ecosystem. His expertise includes Strategic Partnerships, International Market Development, B2B Lead Generation, Canadian Market Advising, Government Relations, Economic Development Consulting and Trade & FDI Services.


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