The thing that breaks most people building a business is not an event. It is a season. The stretch of time when you are doing everything right and still cannot tell if it is working. This article is about that season and what actually gets you through it.

When I launched Upnotch I had a clear vision of what it needed to be. What I did not anticipate was the specific kind of problem I had just signed up to solve. This article is about the hardest part of building a two-sided platform and what finally gave me direction.

Everyone talks about growth like it has a formula. What nobody talks about is the season before it works — the one where you're doing everything right and still feel like nothing is moving. This article is about what makes early traction so hard, and what finally changes things.