Elizabeth Pedraza, Upnotch Member, leads CIMA Advertising as president and co-founder, focusing on growth and client partnerships.

Deepti Bahel, Upnotch Member, is a Senior Business Intelligence Developer at Kforce Inc. with 12+ years of experience turning complex data into actionable insights for Fortune 500 companies like Google, Intuit, and Fidelity.

Carrie Fraser, Upnotch Member, is an experienced marketing leader with over 25 years in corporate marketing, sales enablement, and internal communications.