Meet Elizabeth, Advertising Mentor on Upnotch

Elizabeth Pedraza, Upnotch Member, leads CIMA Advertising as president and co-founder, focusing on growth and client partnerships.

Liz’s 25-year media career encompasses senior posts at Univision Communications, Telemundo, NBC Universal, iHeart Media and NPR. She’s built her career amplifying Hispanic voices and guiding agencies and brands to authentically connect with multicultural audiences.

Liz would be a phenomenal mentor to anyone in media, PR, or advertising—especially those driven by curiosity, purpose, and a desire to make social impact. She’s passionate about giving back and eager to support the next generation of talent through thoughtful, honest mentorship.

To connect with Liz, check out her profile https://shortlink.upnotch.com/elizabethpedraza-0Ny6uFoFSXRj7xxvY3z1. All mentorships on Upnotch are free.🧡

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