Don Gerould


Don Gerould, Upnotch Mentor, is the Founder of Cogent Equity, a consulting firm with services including strategic planning, capital fundraising, acquisition/exit, executive management, revenue growth, go-to-market strategy, CEO advisory, and change management.


Don has 25+ years of experience as a successful entrepreneur and investor in small to mid-sized businesses. In addition to his own entrepreneurial success, Don has served as a senior-level Fortune 500 executive, business advisor, and exit strategist known for building operational processes that align with core values and maximize profits.


Don and his team have a track record of turning around businesses, achieving a high return on investment capital, and generating multimillion-dollar revenues by beginning with the end in mind and quickly identifying root causes. He has an incredible gift for solving critical issues with unique solutions.


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