Erik Hanson, Upnotch Member, is a Data Analysis Leader.
An Analyst and Data Scientist, Erik combines mathematics, software engineering, and business skills. He has led analytics teams, managed engineering projects, and excels at finding insights in big data to drive business and product decisions. With Master's degrees in Computer Sciences, Math, and Business, he is the inventor of the Engagement Mapping conversion attribution model, widely used in Multi-Touch Attribution (MTA) to credit advertising results across multiple touch points.
Erik would be an amazing mentor to anyone seeking expertise in marketing analytics, anyone trying to understand the right metrics to measure.
Download Upnotch on iPhone or Android to connect with Erik or contact us. *All mentorships are free.*
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