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Lora C. Bastin

Updated: Mar 28

Lora C. Bastin, Upnotch Member and Director of Sales Development at Phreesia.

Lora C. Bastin, Upnotch Member, is Director of Sales Development at Phreesia, a healthcare SaaS company.

As a Demand Generation Leader, Lora is an accomplished professional with over 15 years of expertise in business development within the healthcare industry. Her journey started in 2008, working in a variety of relationship management roles at a best practice research firm serving hospitals and health systems. Since then, she has been fervently passionate about opportunities to make healthcare better, with internal health system experience. Her career trajectory encompasses leadership, strategy, sales and account management, all centered around the healthcare domain.

In her current role, she plays a pivotal role in driving demand generation strategies. Her focus lies in optimizing operational efficiencies to enhance patient experiences. She leads a diverse team dedicated to generating demand within the largest enterprise physician groups and health systems across the country.

Lora would be an invaluable mentor for individuals aspiring to excel in healthcare sales, business development, and marketing. She is also looking for a mentor herself - a leader to help her level up skills where it matters and build executive presence.

To connect with Lora, sign up today at All mentorships on Upnotch are free. 🧡

Click here for more Featured Mentors.


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